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Toronto photographer Pat LaCroix has been making photographs for advertising, editorial and promotion since 1970 and during that time has shot campaigns for such international advertisers as Molson Breweries, LaBatts Breweries, RJR Nabisco, Kraft General Foods, Nestle, Seagrams and Hiram Walker.
He has done hundreds of package photographs for major food companies. He has received more than 50 national and international awards for his photographs including a lifetime achievement award from The Canadian Association of Photographers and Illustrators in Communication.
Pat has also lectured extensively to photography students as well as professional photography associations in Canada and the U.S.A.